I’ve been checking out Chainsaws and Jelly for just over a year now, the unique perspective of the posts on the website keep me and other loyal followers coming back to see whats new for the day. I got the opportunity to ask the founder, Sheena She a few questions about the site to learn more about the roots of the site.
sightRIZE: Tell us a little bit about yourself and Chainsaws and Jelly?
Sheena: Chainsaws and Jelly is a site dedicated to all the movers and shakers! It has a lot of focus on art, music, inspiration, culture, NJ and some randomness. I’m Sheena She, from Newark, NJ, and I enjoy the simple and obscure thangs in life.
sightRIZE: How did Chainsaws and Jelly originate?
Sheena: The site originated in February 2007. It started off as a place to display all the pretty awesome stuff I’d find on the internet. Then it grew to something bigger, something brighter but it still has my personality!
sightRIZE: What’s the reason behind the name Chainsaws and Jelly?
Sheena: The name came from a verse by an emcee, Daniel Joseph (High Water Music/ Bully Mouth/ Division East). I’m not sure what the name of the track was and I can’t find it anymore. The verse went along the lines of , “Chainsaws and Jelly, oh what the helly.” Boom, birth of Chainsaws and Jelly 
sightRIZE: When you had first started the site, did you expect it to hit off as big as it has?
Sheena: No, I didn’t really expect it. I don’t really have promotions or anything like that. I don’t even have a business card printed up yet. I have to thank word of mouth and people stumbling upon it.
sightRIZE: Your current favorite artist, music artist and clothing brand?
Sheena: Current favorite artist: That’s hard! I can tell you who are my faves: Kukula and Miss Van
Current music artist: Best Coast
Current clothing brand: I don’t really shop for a certain brand or brands overall.
sightRIZE: Would you say being based out of New Jersey influences your work ethic and creativity?
Sheena: Definitely does. I’m surrounded in a circle of emcees, producers, to graff artists. Just a mixture of different creativities. It feels great when NJ comes together. I have something to talk about on the site and the feeling is awesome. There’s so much in NJ that not your average person might know about. We are overshadowed by NYC but if you actually keep your ears and eyes open, you’ll definitely see a different world.
sightRIZE: Are there any albums that you are looking forward to this year?
Sheena: King of Hearts – Camu Tao, Weareallgoingtoburninhellmegamixxx3 – El-P
sightRIZE: How did the affiliation between you and Evolved Athletic occur?
Sheena: Evolved Athletic was a sponsor of one of our events back in April 2009 called Red Velvet. They printed these awesome Evolved Athletic x Chainsaws and Jelly tees. We kicked it off from then. Recently they printed up our first batch of stickers, which was exciting. They are awesome and always down for the cause!
sightRIZE: What are some of your short and long term goals for Chainsaws and Jelly?
Sheena: I have more long term goals for C&J. Eventually the site template will be changing. I’ve been attending more events from art to music just to network even more as well as outside from the internet world. I also want to start having sponsors and ad space on the page. If you know anyone that needs ad space, send them my way. I can give them my media kit to look over.
sightRIZE: Anything you’d like to end with?
Sheena: Thank you Anshil for this opportunity! I really appreciate it. I want to give a big thank you to all my dedicated readers and followers. Tell a friend to tell their friends so they tell their friends about Chainsaws and Jelly. Also, if you are a creative person in any way and want to get a featured on C&J by all means e-mail us: chainsawsandjelly@gmail.com
